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BASF Coatings’ new “Driving the Proxy” collection illustrates how future automotive colours are shaped by technological innovation and the use of sustainable raw materials.

圖: 巴斯夫涂料新推出的“驅動代理”系列展示了技術創新和可持續原材料的使用如何塑造未來的汽車色彩。

BASF Coatings has unveiled its 2025–2026 Automotive Colour Trends under the title “Driving the Proxy”. The collection explores colour as a medium connecting inspiration and production decisions for future vehicle designs. The palette includes refined faux solids with subtle sparkle effects and highlights a clear shift towards warmer tones such as mauves, reddish shades and complex browns. Several concepts use renewable or recycled materials, while others feature innovations such as multi-colour pigments and metallic effects that create visual depth.

巴斯夫涂料發布了2025-2026年汽車色彩趨勢報告,標題為“馭動代理”。該系列探索了在車輛設計中,色彩作為連接未來靈感和生產決策的媒介作用.整體色調著重于細膩柔滑的表面和微妙的閃光效果,并突出了向淡紫色,多層次的紅色和復合棕色等暖色調的明顯轉變。部分概念使用可再生或可回收材料，而其他概念則采用多色顏料和金屬效果等方面的創新,創造視覺深度.

For the new edition, BASF Coatings’ global design team identified 45 colour concepts, including three regional key colours that capture cultural and technological developments. In the EMEA region, Tesseract Blue represents a vivid shade with green and violet reflections based on interference pigments, creating a multidimensional surface. According to Mark Gutjahr, Global Head of Automotive Colour Design at BASF Coatings, it symbolises “filling the voids” in an era of social fragmentation and environmental change.

In Asia Pacific, Phygital Magnetar stands for calm and fluid metallic surfaces achieved through two-coat technology. The design merges physical and digital elements and reflects discussions about “innovation fatigue”, as noted by Chiharu Matsuhara, Head of Automotive Colour Design for Asia Pacific.

在本次報告中,巴斯夫全球設計團隊確定了45種顏色概念,按照區域文化和技術發展特色,劃分了三種區域關鍵顏色.

在EMEA(歐洲、中東和非洲市場)地區, 魔方藍/拓境藍(Tesseract Blue)是基于干涉顏料的亮綠色和紫羅蘭結合,反射創造出一個多維表面.巴斯夫涂料公司汽車色彩設計全球主管Mark Gutjahr表示,它象征著在社會分裂和環境變化的時代“填補空白”。 ​：

在亞太地區，(物聯)磁星銀-Phygital Magnetar則是通過雙涂層技術,實現液態流動金屬表面光澤.正如亞太地區汽車色彩設計主管Chiharu Matsuhara所指出的那樣,該設計融合了實體和數字元素,反映了對“不辭疲勞的創新”的討論。

For the Americas, Auxetic Neutral redefines neutrality as a statement of identity. The warm brown hue, enhanced by fine sparkling elements, takes inspiration from fashion and industrial design and emphasises collective rather than individual authorship.

BASF Coatings’ colour design network analyses trends in fashion, technology, nature and society to guide automotive manufacturers in their long-term styling and production planning. Digital tools and virtual colour solutions support this process. Previous trend colours, such as Bursting Blue, have already found their way from concept to production models, underlining the predictive value of BASF’s colour research.

而對于美洲來說,蘊展棕(Auxetic Neutral)將中立重新定義為一種身份聲明。溫暖的棕色色調,配上精細閃亮元素,從時尚和工業設計中汲取靈感,強調集體創作更大于個人創作.