Axalta’s global automotive colour report: white remains top choice
艾仕得全球汽車色彩報告：白色仍是首選
Axalta’s 73rd annual Global Automotive Colour Popularity Report reveals white, grey, and black continuing to dominate globally, with subtle shifts towards chromatic and bold colour choices in regional markets.
艾仕得第73屆年度《全球汽車色彩流行度報告》顯示,白色、灰色和黑色繼續在全球占據主導地位,各地區市場的色彩選擇也在向彩色和大膽的色彩轉變。
Axalta’s 2025 report reflects the enduring popularity of neutral colours alongside growing interest in refined and expressive tones worldwide.
圖:艾仕得2025年報告反映了中性色的持久流行，以及全球對精致和富有表現力的色調日益增長的興趣。
Axalta Coating Systems has unveiled its 2025 “Global Automotive Colour Popularity Report”, marking the 73rd edition of this study. The report confirms that neutral colours – white, grey, and black – continue to anchor global automotive design, accounting for 74 % of all vehicles. White remains the top choice at 29 %, followed by black at 23 % and grey at 22 %. Chromatic colours like blue and red show steady interest, representing 6 % and 7 % respectively, while silver has declined to 7 %, losing ground in the global palette.
Dr. Lei Qiao, Vice President of Technology for Mobility Coatings at Axalta, noted the preference for neutrals reflects a global desire for clean and timeless design. However, the report also highlights subtle trends towards greater individuality, with finishes that offer depth and sophistication gaining traction among consumers.
艾仕得涂料系統發布了該公司第73份汽車流行色彩報告--2025年“全球汽車色彩流行度報告”.報告證實,包括白色灰色和黑色在內的中性色,仍繼續主導著全球汽車設計,占所有汽車的74%.其中白色仍然是首選,占29%,其次是黑色和灰色,分別占23%和22%。市場對藍色和紅色等彩色也表現出穩定的興趣,分別占6%和7%,而銀色則下降到7%,在全球配色中失去了地位.
艾仕得移動涂料技術副總裁喬蕾博士指出，對中性色的偏愛反映了全球對整潔和雋永的渴望.然而,該報告也強調了市場向個性化發展的微妙趨勢,彰顯深度及精致度的汽車飾面越來越受到消費者的青睞。
Regional insights: Variations in colour preferences
The report provides a detailed analysis of regional trends, illustrating how cultural, climatic, and technological factors shape automotive colour preferences. In North America, white leads at 31 %, though chromatic colours like blue (10 %) and red (7 %) are gaining popularity, reflecting a shift towards customisation and distinctive styling. Europe favours understated designs, with grey at 26 % leading the palette, followed by white and black.
In Asia, emerging trends highlight the impact of a growing EV market. Bold hues such as yellow/gold (4 %) and green (3 %) are increasing as brands seek to differentiate themselves. Meanwhile, South America shows a preference for lighter tones, with white at 35 % and silver rising to 14 %, driven by practicality in warmer climates.
The report remains the automotive industry’s most comprehensive source of colour data, offering insights into market dynamics and consumer preferences. Axalta’s analysis of build data from leading production regions ensures that manufacturers can align their designs with contemporary trends while maintaining durability and aesthetic appeal.
區域性觀察：顏色偏好各有不同
該報告分析了地區趨勢,詳細說明了文化、氣候和技術因素對汽車顏色偏好的影響.在北美，白色以31%的占比領先,不過藍色（10%）和紅色（7%）等彩色汽車也越來越受歡迎,這反映了汽車向定制化和獨特風格方向的轉變.而歐洲市場則喜歡低調的設計,灰色占26%,白色和黑色則緊隨其后.
在亞洲,隨著電車市場的不斷增長,顏色趨勢也大受影響.越來越多的品牌為了尋求獨特性,選擇了如黃色/金色（4%）和綠色（3%）等大膽色調.與此同時,在南美,出于溫暖的氣候中實用性的考慮,南美人更喜歡淺色調,35%的人選擇白色,14%的人選擇銀色。
該報告仍然是汽車行業最全面的色彩數據來源,為市場動態和消費者偏好提供見解.艾仕得對汽車領頭產區的生產數據進行分析,確保制造商能夠兼顧耐用性和美學吸引力的同時,將汽車設計與市場喜好趨勢保持一致.
備注:
本文章原文來自歐洲涂料網站: https://www.european-coatings.com/news/axaltas-global-automotive-colour-report-white-remains-top-choice/
最初發布時間: 22.12.2025
圖片來源: Patrick P. Palej - stock.adobe.com
翻譯為廣州九維提供. |
